- March 29, 2013
- Posted by: admin
- Category: blog, Career Coaching, daily lfe, Job Seeking Tips
According to CBSNews.com, Facebook alone had over 700 million users who spend about 750 billion minutes on the site per month. Twitter reported over 360 million users in late August 2011. As of early 2012, LinkedIn has recorded over 140 million users on their professional network. The list goes on and on with Social Media sites that are attracting millions of new users each year.
The social media trend is growing at a rapid rate and job seekers must adjust if they want to stay competitive in the world of viral videos, Facebook job postings and long distance job offers via Skype. The Social Media savvy job seekers is the professional who matches up well with the new age employers. Those job seekers who are familiar with Social Media tactics and networks, find employment at a faster rate than those who are not.
Over 80% of todays stakeholders use social media for recruiting personnel. A large portion of these new age employers have found success using sites such as Twitter, Facebook and LinkedIn. In fact, more companies are investing time and budget on social media recruiting in 2012 than any previous years.
Other Social Media job seeking facts:
- In 2010, 92% of active hiring managers used social media networks for recruiting.
- LinkedIn, Facebook and Twitter are the big three social media sites utilized by active hiring managers.
- Companies are planning to spend more marketing dollars on Social Media awareness, recruiting and branding.
- Less money is being spent on Job Board recruiting compared to Social Media outlets.
Social Media is the future of the job seeker-employer networking process. Here are 8 tips to help you better understand how to use social media networks to improve your chances of finding employment:
- Attend Social Media workshops, seminars and training courses to get acclimated with using social media networking as a job search tool.
- Identify which social site is the best fit for your expertise. For example, LinkedIn may be great for Telecom Professionals. Google+ may be better suited for Software Developers. Try them all and track the success on each one.
- Create a buzz using Social Media audio and videos. (Create a website, video resume or audio presentation to share on your social sites) Drive the employer traffic to you. Show your future employers that you are employable. That is critical.
- Refrain from religious and political views when using social media networks to find employment. Remember to separate church and state when on the campaign trail to work.
- Join conversations in user groups and on Blogs. Show employers how excited you are about participating in professional dialog within your profession.
- Make a connection with professionals who are employed by one of your targeted companies. Go on a fact finding mission and get the in and outs of the firm. You could uncover information on hiring freeze, hiring initiatives, hiring managers contacts and what road blocks to avoid.
- Become a source of information on the social media sites. Blog, contribute to blogs and show your value added expertise. Everyone has expertise in something.
- Market to someone each day. There is a job out there waiting for the right person. Social media allows job seekers the ability to find those opportunities quicker.